Not Knowing vs Knowing Not

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We often say
that the journey of innovation
is a journey of not knowing.

Sort of.

Innovation
often starts with a fragile feeling
that “there’s something here.”

It’s true.
We don’t know what that is
exactly.

But if someone asks us
“Is it this?”
We confidently answer
“No, that’s not it.”

Because, we do know
what it is not.

So yes,
the journey of innovation
may involve
numerous back-and-forths
between
“Maybe it’s this,”
and “Nope, that’s not it,”
until it becomes clear
what it was you were after
all along,
but could not express.

But no,
this does not mean
you know nothing
or that you’re crazy.

May we not let others
convince us otherwise.

p.s. Much thanks to Artist Yong Joo Kim & Dr. Paul Pangaro for inspiring this post