The Personal Supporter Revolution

“Explain to me simply,
What it is
you want.”
he asked.

“I want people to have
not just personal computers,
but also personal supporters.”
I responded.

“I promise you,
just as we ask ourselves now
how did we live
without personal computers,
there will come a day,
when we will ask ourselves
how did we live
without personal supporters?”
I continued.

Too Busy

What if
we’re too busy
helping

to realize
that we
need help?

What if
we’re too busy
wanting

to realize
that we already
have it?

What if
we’re too busy
persuading

to realize
that we need only
ask for it.

What vs How

“I don’t know how
to persuade him” said the founder.

“What
do you want to have happen?”
I asked.

“I want to persuade him.”
she responded.

“No.
What do you want to have happen
by persuading him?”
I asked again.

“…”

“I want you
to move your focus away from the how
to what it is you really want.” I remarked,
breaking the silence.

“What do you want?”
I asked again.

“I want…

I want to feel supported.” she answered,
after much thought.

“When’s the last time
you felt supported by him?”
I asked.

“I’ve never felt supported by him.”
she answered.

“Then what makes you so sure
that persuading him
is the way to feel supported?”
I asked.

Beginner’s Mindset

Those of us
who started our companies
with nothing more
than “I want this!”
often lost our way
when we started wanting
things others say we should want
or things we assumed others wanted.

It was often
not until we got near the death
of our companies
and had to face
either those to whom we are indebted
or those whom we had to let go,
that we were forced
to return to the simple question
“What do I want?”

A question often misunderstood
as an expression of greed
or selfishness,
when in fact,
it can be the fuel
for the most empathic expression.

An expression that can provide value
to our customers,
partners,
employees,
shareholders
family
and ourselves.

An expression
born out
of a beginner’s mindset.