A company is
—among other things—
a play.
Just as Shakespeare once said
—all the world’s a stage,
and all the men and women
merely players—
when we first start our company,
we cast ourselves into roles.
CEO
CTO
COO
What we forget
is that there is no script.
In fact,
we mistake scripts
from other plays
as our own.
Which leads us to think
that we know what a CEO
is supposed to be like.
To think we know
what a CTO or a COO
is supposed
to be like.
To think we know what a father,
a wife,
a son,
a designer,
is supposed
to be like.
The question is
“In which play?”
…
There comes a time
in the lifecycle of an organization
—more than once—
where we need to revisit
our roles.
Not merely to redefine them,
But also to start writing
our own play
together.
A play
all of us want
to be in.