Those of us
who started our companies
with nothing more
than “I want this!”
often lost our way
when we started wanting
things others say we should want
or things we assumed others wanted.

It was often
not until we got near the death
of our companies
and had to face
either those to whom we are indebted
or those whom we had to let go,
that we were forced
to return to the simple question
“What do I want?”

A question often misunderstood
as an expression of greed
or selfishness,
when in fact,
it can be the fuel
for the most empathic expression.

An expression that can provide value
to our customers,
partners,
employees,
shareholders
family
and ourselves.

An expression
born out
of a beginner’s mindset.