We think fear
is spiders,
ghosts,
or heights.
Fear
is also
the tiny voice we hear
that says
“but that’s unprofessional,”
“I shouldn’t cry,”
or “that’s not right.”
Month: April 2026
Craft vs Manufacturing
“I keep learning
the same lesson
over
and over
and over again.”
said the founder.
“I don’t know what
is wrong with me.”
she lamented.
“May I share a story?”
I asked.
“Yes, of course.”
said the founder.
“Before I went to art school,”
I began.
“I thought craft
was outdated.
After all,
craft
makes you repeat yourself
over
and over
and over again.
…
Why do craft,
when we have machines?’”
I explained.
“That makes sense.”
said the founder.
“Then I learned
that life
is a craft.
There is no machine
that can live
for us.
If it did,
it would no longer be
our lives.
Yes,
craft makes us
repeat ourselves
over
and over
and over again.
But that
is life.
What craft does
is it trains us
to learn
from the repetition.